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EcommerceBytes-NewsFlash, Number 2193 - January 04, 2010 - ISSN 1539-5065    2 of 5

Holiday Ecommerce Sales Rise 5% to $27 Billion

By Ina Steiner
January 04, 2010

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ComScore reported that retail ecommerce spending for the 2009 holiday season rose 5 percent compared to last year. Approximately $27 billion was spent online between November 1 through Christmas Eve. That compares to last year when online holiday sales actually fell by 3 percent compared to the previous year's holiday shopping season.

Colin Sebastian, Digital Media & Internet analyst at Lazard Capital Markets LLC, issued a report on Thursday with holiday shopping data from multiple sources - see accompanying chart for Black Friday sales data (November 27, 2009).

Black Friday Ecommerce Growth
Source: Lazard Capital Markets LLC

Source Growth
Market Research  
comScore 11% sales volume
Buy.com 120% order growth
Buy.com 138% Sales volume via third party marketplace
eBates (online coupon site) 43% sales volume
Online Channel Management/ Ecommerce Platform  
ChannelAdvisor 8% gross merchandise volume
Mercent 41% sales volume - total
Mercent 56% sales volume on Amazon
Marketlive 77% sales volume
Online Payment Processing  
Retail Decisions 52% online payment processing
PayPal 20% payment volume

ComScore Chairman Gian Fulgoni said, "Online sales growth this year was driven by a continued increase in the number of people buying online, but consumers' economic challenges resulted in a slight decline versus last year in the amount spent per buyer. The season featured a strong start as a result of early retailer promotions and a very strong finish helped by the snow storms that occurred the weekend of Dec 19 - 20, retailers' willingness to offer free shipping later in the season, and consumers' confidence in expedited shipping arriving in time."

In terms of individual product categories, consumer electronics saw particularly strong sales growth of slightly over 20 percent, while jewelry and watches also turned in a strong performance, following a very weak 2008 season, according to ComScore.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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