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EcommerceBytes-NewsFlash, Number 2180 - December 14, 2009 - ISSN 1539-5065    4 of 5

ComScore Says Holiday Online Spending Up 3% ahead of Green Monday

By Ina Steiner
EcommerceBytes.com
December 14, 2009




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"ComScore reported $19.9 billion has been spent online for the holiday season-to-date, marking a 3-percent increase versus the corresponding days last year (the first 41 days of the November - December 2009 holiday season). The most recent week saw above average online spending growth of 4 percent versus year ago, as two individual days surpassed $800 million in spending, led by Thursday, Dec. 10, with $852 million.

ComScore chairman Gian Fulgoni said, "Although this most recent week of holiday shopping did not produce the first $900 million spending day, we saw above average growth rates including a strong end to the week."

He also said that Monday, December 14 - otherwise known as Green Monday - is likely to produce the heaviest online spending total for the season and represents the best opportunity to surpass the $900 million spending threshold. "The early part of this upcoming week should bring us the heaviest online spending days of the season before consumers refocus their attention on brick-and-mortar retail locations to finish up their holiday shopping."

Green Monday occurs on the Monday with at least 10 days prior to Christmas and tends to be the heaviest online spending day of the season. In 2008, it was the second heaviest day of the season

Ten Heaviest U.S. Online Retail Spending Days on Record (thru Dec. 11, 2009)
Date Spending in Millions ($)
1 Wednesday, Dec. 9, 2008 $887
2 Monday, Nov. 30, 2009 (Cyber Monday) $887
3 Tuesday, Dec. 1, 2009 $886
4 Monday, Dec. 10, 2007 (Green Monday) $881
5 Monday, Dec. 15, 2008 (Green Monday*) $859
6 Thursday, Dec. 10, 2009 $852
7 Monday, Dec. 1, 2008 (Cyber Monday) $846
8 Tuesday, Dec. 8, 2009 $828
9 Tuesday, Dec. 2, 2008 $823
10 Tuesday, Dec. 11, 2007 $819

Non-Travel (Retail) Spending, Excludes Auctions and Large Corporate Purchases
Total U.S. Home/Work/University Locations
Source: comScore Inc.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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