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EcommerceBytes-NewsFlash, Number 2173 - December 03, 2009 - ISSN 1539-5065    1 of 3

Bonanzle Reports 55% Growth in Holiday Weekend Sales

By Ina Steiner
EcommerceBytes.com
December 03, 2009




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Bonanzle reported strong holiday sales over the Black Friday/Cyber Monday weekend. The site was only 4 months old last Thanksgiving, making year-over-year comparisons impractical, but compared to the daily October 2009 average, the GMV average over the 4-day Black Friday - Cyber Monday weekend was 55% higher. GMV (the value of goods sold on the site) for Cyber Monday was 119% higher than the daily October average.

Bonanzle founder Bill Harding said two factors fueled the Cyber Monday sales. Sellers coordinated a number of Bonanzas (1-3 hour sales) for that day, combined with Bonanzle's Holiday Gift Guide newsletter, which was sent on Cyber Monday.

In addition, Harding said Bonanzle's new coupon list has been a big hit with buyers looking for bargains and was highly utilized by sellers on Cyber Monday.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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