728_header.jpg (23748 bytes)
 Home 
 EB Blog 
 AB Blog 
 Letters 
 Podcasts 
 ABTV 
 Forums 
 EPIS 
 PR Service 
 Classifieds 
 EKG 
 Ratings 
EcommerceBytes-NewsFlash, Number 2121 - September 21, 2009 - ISSN 1539-5065    1 of 6

eBay Tests New Feedback System in US and Germany

By Ina Steiner
EcommerceBytes.com
September 21, 2009




Email This Story to a Friend

eBay's feedback system is one of the marketplace's most controversial areas, especially since eBay removed sellers' ability to leave buyers feedback and introduced Detailed Seller Ratings (DSRs). eBay confirmed on Friday it has expanded testing a new version of the feedback system that has some significant changes.

One new question that eBay is testing asks buyers how likely they are to recommend a seller to a friend or colleague, which eBay calls a Net Promoter Score question. eBay has tested it onsite and likes the results, according to eBay's Director of Product Strategy Nate Etter, so it has expanded the tests, which will run through November.

Another change is that instead of asking buyers to rate sellers on certain criteria (DSRs), the new test asks yes/no questions.

The data eBay collects from the tests will not be used to rate sellers in any way, according to Etter. The tests will cover a larger number of buyers and sellers than the tests did in May, so more members are exposed to the new version, and eBay will test the new version in Germany as well.

Leave a comment on the AuctionBytes Blog

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

You may quote up to 50 words of any article on the condition that you attribute the article to EcommerceBytes.com and either link to the original article or to www.EcommerceBytes.com.
All other use is prohibited.

Sign up for our Email Newsletters

Email This Story to a Friend
Email this story to a friend.


1 of 6


Sponsored Ad