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EcommerceBytes-NewsFlash, Number 1895 - October 14, 2008 - ISSN 1539-5065    4 of 3

Ecommerce Meets Google's YouTube Videos

By Ina Steiner
October 14, 2008

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Google is marrying ecommerce with entertainment by making it easy to buy items on its YouTube video site. To start, Google is embedding iTunes and Amazon.com links on videos from companies such as EMI Music, and providing Amazon.com product links to the newly-released video game Spore on videos from Electronic Arts.

According to its advertising page, YouTube has 71 million unique users each month and has the 6th largest audience on the Internet.

The "click-to-buy" links will appear on the watch pages of thousands of YouTube partner videos and are being gradually added to YouTube's library of music videos. Currently they are only available to users in the United States, but YouTube said its goal is to expand the program to additional content and product partners, as well as to its international users.

"We're just getting started, so stay tuned for other innovative new features and product options soon."


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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