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EcommerceBytes-NewsFlash, Number 1871 - September 10, 2008 - ISSN 1539-5065    4 of 4

eBay Continues Testing New Item Page

By Ina Steiner
September 10, 2008

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eBay is rolling out a new View Item page, and, as previously announced, sellers with items listed for sale on the site are able to preview the new design by signing in and clicking the preview link at the top of their listings. eBay released a screenshot of the newly designed page in June, but announced in August it was making changes based on feedback it heard at the eBay Live conference.

Last month, eBay began a 2-month test of several new page variants, meaning those exposed to the new page might see different designs or features. Chris at the eBay Observer blog shared some screenshots of the page design he was exposed to recently.

One of the significant changes eBay is making to the View Item page is the use of an iFrame to help thwart fraudsters. The user description is hosted by eBay on a different domain and loaded into an iFrame for display on the View Item page. This helps eBay to separate user content from eBay content, and protects users from content that could be harmful. With this change, your scripts will only be allowed to modify and control your item description and the area it occupies.

The eBay Developers Program blog has updated its August 29th post that contains best practices for developers to make sure content appears as expected inside an iFrame.

Another significant change eBay is testing is a merchandising module that will display additional items from the same seller or from other sellers. eBay said sellers who do not wish to have other sellers' items appear on their item page can opt-out via preferences in My eBay. Opting out would also mean that seller's items would no longer appear on other sellers' pages.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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