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EcommerceBytes-NewsFlash, Number 1853 - August 14, 2008 - ISSN 1539-5065    1 of 3

eBay Shows Competitor Listings in Item Pages

By Ina Steiner
August 14, 2008

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eBay is testing new designs of the listing ("View Item") page. One part of the test is a new "merchandising module" that will display additional items from the same seller or from other sellers. eBay said sellers who do not wish to have other sellers' items appear on their item page can opt-out via preferences in My eBay. Opting out would also mean that seller's items would no longer appear on other sellers' pages.

eBay said the redesigned Item page Description section will be "flex" width, not fixed. The top section will be fixed width, but the lower Description section will fluctuate in width (as it does today) to accommodate the various types of listing templates used by sellers.

Sellers may preview their items in the new Item page by signing in and clicking the new preview link at the top of their listing to view the item as it would appear in the new design.

The test began running this week. eBay said a very small percentage of members will be randomly selected to see one of several new page variants that it is testing.


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About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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