eBay Separates Fine Jewelry from Fashion Jewelry
By Ina Steiner
eBay announced it is making significant changes to the Jewelry categories in August & September and will create a top-level division between Fine Jewelry and Fashion Jewelry. "Fine" jewelry will be defined as precious metals and natural (not lab-created) stones. eBay said it heard from the community that it is currently difficult to sort between higher price-point jewelry pieces and the more fashion-oriented items.
eBay.com will create a separate section for Engagement/Wedding/Anniversary Jewelry , will update and add more Item Specifics (product attributes), and will align more with the eBay UK Jewelry structure to increase opportunity for cross-border trade.
In August, sellers of Fine Jewelry will need to move their listings into the new Fine Jewelry section and adopt new Item Specifics.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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