EcommerceBytes-Update, Number 336 - June 02, 2013 - ISSN 1528-6703     7 of 10

EcommerceBytes Web Design Challenge -

By Julia Wilkinson

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Byron Tabor grosses over $100,000 in annual sales on his site Practical Sports & Outdoors. Byron wants to increase conversions and search engine rankings and is willing to change it all, including his site's navigation, header, logo, layout and product reviews. The best thing about his site now is the high quality of content he uses for the best selling items, and while he's used enhancements like fly out nav and cross sell features, he said "overall, it is just a standard looking template."

Read more about Practical Sports & Outdoors below, see a link to all the finalists in the introduction to the Web Design Challenge, and vote for your favorite in our SurveyMonkey voting booth.

Click image to enlarge.

When did you launch this website, and how long have you been actively selling products from this site?
launched 2007, selling since 2007

Please provide information about where you host the site and the technology that powers the website and shopping cart.
Yahoo! Merchant Solutions

Please provide us with the gross annual sales processed through this site.
$100,000 or more

What do you think is the best thing about your website in terms of design?
We have had some enhancements like fly out nav, cross sell, but overall it is just a standard looking template. The best thing is the high quality content i use for my best selling items.

What elements or features of your site's design do you want to change?
All, nav, header, logo, layout, product reviews, etc....

What are your main goals in redesigning your site? Please be as specific as possible.
Increase conversations, increase search engine rankings.

How do you currently market your website, and where does your traffic come from?
I advertise using AdWords, Bing Ads, Facebook Ads, Twitter Ads, content marketing. Most traffic from Google & Bing, Second from content development

Tell us why should your site be featured in EcommerceBytes Website Design Challenge?
It looks old, needs restructuring and needs to convert better

Is there anything else you would like to mention about why your site should get a design makeover?
Ya, i can't afford a mega buck redesign :-)

About the author:

Julia Wilkinson is the author of "The eBay Price Guide" (No Starch Press, 2006) and "eBay Top 100 Simplified Tips & Tricks" (Wiley, 2004-6). Her free "Yard Salers" newsletter is at available at where you will also find her latest ebook, Flip It Again.

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