EcommerceBytes-Update, Number 330 - March 03, 2013 - ISSN 1528-6703     4 of 6

Viewbix Transforms Passive Videos to Active Selling Machines

By Mark O'Neill

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If you've been reading EcommerceBytes for any length of time, you will know by now that the key to ecommerce success is knowing how to keep engage your customers. Competition online is tough as it's a huge world out there, and as more people discover the Internet, your potential rivals in the ecommerce space are only going to get bigger. So it helps if you have a few tricks up your sleeve, and Viewbix could become one of them.

Viewbix is a service that gives you the opportunity to place clickable interactive layers over your videos. These layers can include a link to your Twitter feed or Facebook page, a coupon code, a look at your other videos, an invitation to join the mailing list, a link to your eBay auctions, and a whole lot more. A full list of the apps that Viewbix offers can be found here here.

The videos can be anything from a sales video to a promotional video about your business. While the person is watching the video, small buttons appear on the right hand side of the video player. Clicking one of them will pop out the layer with the relevant information on it. At any time, you can close the layer and return to the video.

There are also buttons along the bottom of the video for sharing the video on social media (Facebook and Twitter). To give you a clearer idea of what it is we are talking about, here are some demo videos.

Viewbix works with YouTube, Facebook, Vimeo Pro, and what the website describes as "other third-party videos" - it's worth checking out to see if you can get Viewbix to work with your video provider or app.

Viewbix has also integrated with eBay which means that you can now place a Viewbix Player on your eBay page and sell your items, along with your Twitter and RSS feed. What makes the eBay integration unique is that you can use the eBay app offsite in places like social media and your blog, thereby in effect creating a mini eBay website widget, from which you can sell. Watch this video to see how.

Here's a screenshot of an eBay listing with an embedded Viewbix video. It's still early days - Viewbix's Ben Bernstein said, "Before we finalize the studio integration with eBay, we enable sellers with a special Viewbix account type that enables for the eBay integration. It's also important to note that users can only use eBay links on their players and not redirect to any 3rd party sites as this is in violation of eBay's user policy."

You're probably wondering at this point how much it all costs, so let's get that out of the way right now. You'll be happy to hear there is a free plan which allows up to 2 video players and 10,000 impressions per month. So this would be good for the small business with the small budget.

However, if your business is bigger and you have the budget to match, the paid plan has a "winter deal" at the moment where you can get 50% off. This comes to $10 per month or $100 per year. This entitles you to up to 100 players, 250,000 impressions per month, as well as being able to brand the videos with your company logo (just like the example video above). You would also get analytics information, so you can see at a glance how your players are performing.

To stay ahead of your rivals, it pays to have as many weapons as possible at your disposal. If you use videos as an essential sales tool, then Viewbix may be the ideal thing to take those videos to the next level. Try it out and see how you like it.


About the author:

Mark O'Neill is Managing Editor of the popular tech blog, MakeUseOf.com. He is a Scotsman, now living the ex-pat life in Wurzburg, Germany. You can also find him on MarkO'Neill.org.


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