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EcommerceBytes-Update, Number 328 - February 03, 2013 - ISSN 1528-6703     9 of 18

Sellers Choice 2013 Marketplace Ratings: Addoway


By Ina & David Steiner
EcommerceBytes.com

February 03, 2013
 



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In January 2013, EcommerceBytes surveyed over 11,500 online sellers and asked them to rate the marketplaces on which they had experience selling. An introduction to the Sellers Choice survey along with a summary of the overall ratings can be found here, along with links to results for each of the 16 online marketplaces included in the survey.


Profitability:

Customer Service:

Communication:

Ease of Use:

Would you recommend:

Addoway
Year Established: 2009
Description: Fixed price listings and general merchandise
More Info

Summary:
Addoway placed seventh in this year's Sellers Choice Awards, up from number nine last year. The site was built with social networking in mind, both as a way to build trust and a way to spread the word about sellers items, and it integrates with Facebook's Social Graph.

Addoway placed number fifteenth in profitability (3.89), and despite its social networking features, sellers said there is a lack of traffic. "They have no name recognition and no national advertising - the general public has no idea who or what Addoway is." Another seller wrote, "Lack of sales, no advertising. Ease of use is okay but when you have to pay in order to list multiple item listings it's not worth it when you don't get any sales."

Traffic is improving for some sellers. One seller noted, "You need to do your own promoting to bring people but that's pretty much the way with most of the smaller (sites)." Another noted, "Until the Google Search changes, we were selling very, very well on Addoway. We still love the site, team of tech gurus, ease of selling there and blog for each member. Hopefully 2013 will yield sales again."

About traffic, another seller said, "Their traffic is increasing more and more each year. The sellers' time invested in creating an Addoway store is well worth the effort. The additional sales that I've gotten here have been worth my time." And, "I love the free listings, no expiration, pay as you go feature. It makes it affordable for anyone."

Customer service and site stability are good. "Good customer service Always answers questions. Easy to list items No sales and no traffic." And, "Never any major glitches, all sales completed without a hitch. Always letting me know via email anything worthy."

Some sellers noted concern about a lack of shopping cart. "Addoway has a lot of potential but I've seen things stall in the department of new developments. I've been on Addoway for 2.5 years and they still don't have a shopping cart, which has been in the works since I joined." Another said, "Addoway continues to disregard the need for a shopping cart. This is the biggest drawback of selling there. Unless buyers are willing to email you a list of items so a custom listing can be made, it's impossible to purchase more than one item from a seller there."

Some sellers felt improvement was needed in technical support. "On addoway you are pretty much on your own. The tech people do not seem like they are as knowledgeable as they should be. The set up does not leave much wiggle room. A store only has the ability for one category." And, "Tech support is useless 9 times out of 10. Not sure they even bother to READ the emails. Site's search function is crappy. Sales are slow."

Addoway came in seventh place in customer service (5.79), fifth in communication (5.82), and number six in ease of use (6.43). When asked "How likely are you to recommend Addoway as a selling venue to a friend or colleague," Addoway came in eleventh (4.93).

Reader Comments - The Good, The Bad, The Ugly:

I love the free listings, no expiration, pay as you go feature. It makes it affordable for anyone.

Never any major glitches, all sales completed without a hitch. Always letting me know via email anything worthy.

Their traffic is increasing more and more each year. The sellers' time invested in creating an Addoway store is well worth the effort. The additional sales that I've gotten here have been worth my time.

I have been a seller on Addoway starting a few weeks after they began. Very few sites, creative on marketing, great Addoway Team to help. Few sales over the years with lots of imput and work from me. But I love their vision. Personally know Anthony and Fred.

I sold on multiple venues and I decided to stay here. There are so many options and you need to choose what is right for you. Addoway is right for me.

Listing is super simple (as it should be) and the shops are clean and neat and photos are good size. Fees are reasonable and customer service when I needed it was quick and complete and answered by a person! You need to do your own promoting to bring people but that's pretty much the way with most of the smaller (sites).

I sell there and do pretty well compared to other venues I use.

Good customer service Always answers questions. Easy to list items No sales and no traffic.

I've only sold a couple of items on Addoway. I like that I can leave my items listed indefinitely and out of the blue make a sale. They are user friendly and you don't have to have a Facebook account to use their site.

When I tried listing there, addoway didn't have a shipping calculator. The collectables that I sell all have different shipping weights and I find using a calculator is the fairest way for me to charge buyers shipping. I didn't sell any of the few items that I had listed there with a fixed shipping rate.

I love the ease of selling on this site. The non-spam approach by the site to its sellers and buyers makes it my favorite site (unlike eBay). My only complaint is that I wish more people knew about and used this site.

I sold one item during the year I sold there, but the owner is great about customer service. The only problem in that area is that he was giving out misinformation that set people up to have their Google feeds disabled. He was saying it was okay to have duplicate listings on multiple sites - one of the biggest no-nos that Google Shopping will pounce on you for.

As many new sites that have sprouted up, the idea is great and the ease of use is wonderful, but it it's difficult to pull the sales in. Not a very well known site.

Performance consistently exceeded expectations in all essential areas. Time to set up background work, for anticipation of a dynamic marketplace for the future of online diversity entrepreneurs. Extremely well paced, and I would not go anywhere else but Addoway. The future is here.

I love the look and ease of your marketplace and the set up and look of my ad's however, I am not doing much social networking due to lack of time and have not had as many sales as my other marketplaces or my business web site.

Addoway is still in touch with the sellers, letting them know what they are doing, and not making unnecessary changes to the site, making it perform much better than alternative sites.

Addoway has a lot of potential but I've seen things stall in the department of new developments. I've been on Addoway for 2.5 years and they still don't have a shopping cart, which has been in the works since I joined. The traffic is low - it's difficult to find other sellers - and for buyers to find us sellers to leave feedback - it's buried somerwhere in the options given.

Until the Google Search changes, we were selling very, very well on Addoway. We still love the site, team of tech gurus, ease of selling there and blog for each member. Hopefully 2013 will yield sales again.

The Importer Tool works fine. Never have a sale in the site. Even after importing dozens of items 2 years ago.

Been there for ages and have had 1 sale. No one knows the site exists and it rarely comes up in a Google Search. It's pretty dead. Like the layout though.

Addoway continues to disregard the need for a shopping cart. This is the biggest drawback of selling there. Unless buyers are willing to email you a list of items so a custom listing can be made, it's impossible to purchase more than one item from a seller there. The site has good and bad ways to input selling item. The edit option is good. I would rather than spend $ 20 a week to promote one item to have a general promotion of all items for say maybe a range fo $7 to $28 per week. This has worked well for us on another online selling site.

There are too many clicks you have to make to get a listing up and running or to edit. Also, there is no calculated shipping, so I have to list items requiring calculated shipping on other venues and only list items I can ship for a flat rate on addoway.

In my experience, I had technical difficulties getting my import going and it would never take in all of my products, even after several attempts and talking with support. The responses I got for some of my questions gave inaccurate information and I decided at that time that I would wait until Addoway had a little more time under their belt to develop the site and work out the bugs. No disrespect towards the site itself. These things happen. It's how we all learn.

On addoway you are pretty much on your own. The tech people do not seem like they are as knowledgeable as they should be. The set up does not leave much wiggle room. A store only has the ability for one category.

They have no name recognition and no national advertising - the general public has no idea who or what Addoway is.

Lack of sales, no advertising. Ease of use is okay but when you have to pay in order to list multiple item listings it's not worth it when you don't get any sales.

Tech support is useless 9 times out of 10. Not sure they even bother to READ the emails. Site's search function is crappy. Sales are slow.

I cancelled my upgraded membership because I really did not get much activity. Part of it was because I didn't have much product on but I also don't think that they had a lot of traffic.

Have had items on there for about a year now and NO sales at all....not even inquiries! I also don't like the fact that you have to go to FB to talk to like sellers....even to complain about something that doesn't work! They should have their own internal forums!!

Sellers Choice Awards
We thank all readers who took the time to rate the marketplaces. If you have comments about the survey results or the survey itself, please feel free to post them in the EcommerceBytes Blog.

About the author:

Ina and David Steiner are publishers of EcommerceBytes.com and have been writing about ecommerce since 1999.


You may quote up to 50 words of any article on the condition that you attribute the article to EcommerceBytes.com and either link to the original article or to www.EcommerceBytes.com.
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