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EB-Update Issue #301 - December 18, 2011.

Current Issue

From the Editor

It was a busy week in ecommerce, with online holiday shopping looking strong this year, and only one more week to go! In EcommerceBytes, we tackled the problem of PayPal holds as well as the challenge of getting marketplace listings to show up in Google Shopping search results. We also made an improvement to our website - read today's editorial to get the scoop!


Building a Powerful Marketing Campaign through Fun and Games

Online contests on platforms such as Facebook are not only fun - they can help online merchants increase consumer engagement, generate revenue, and grow their email marketing lists. Second Street cofounder Matt Coen explains what it takes to create an effective contest on your website, Facebook or other channel. He should know - his company's contest platform has hosted more than 40,000 contests for more than 6 million players.


Mobify Brings Mobile Commerce to Online Merchants

Should small online merchants consider optimizing their sites for mobile shopping? Greg Holden sits down with Mobify CEO Igor Faletski to find out. In order to capitalize on mobile traffic, merchants should find the core experience customers need on their websites, and then optimize that experience for mobile devices, Faletski advises.


Etsy Sellers Craft Business Data Using Metricorn

A new tool from Checklet called Metricorn helps creative types on Etsy deal with the less pleasant tasks of accounting and sales tracking - and it's not all Excel spreadsheets and complex reports!


Collectors Corner: Radio Controlled Helicopters

Radio controlled helicopters have come a long way since their commercial debut in 1970 - Collectors Corner editor Michele Alice explains why their popularity is now soaring.


EcommerceBytes Soundoff: Letters to the Editor

In every issue, readers soundoff about issues important to them. From shipping to payment services, from fees to online marketplace policies, EcommerceBytes Soundoff gives you a chance to air your views.