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EB-Update Issue #300 - December 04, 2011.

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From the Editor

Online marketplaces saw good growth on Cyber Monday compared to last year, generally much higher than the 22% growth for all of ecommerce. And it's not all about commodities - you can find some great personalized gifts from online marketplaces, as I discovered this year while doing my Christmas shopping. Today also marks a special milestone for EcommerceBytes, and we have our writers, sponsors and readers to thank. Read today's editorial to get the scoop on holiday shopping, ecommerce search, and more!

Expanding from eBay to Amazon with Help from

Have you ever wished you had a way to easily and quickly export items from eBay to Amazon, without going through the Amazon listing process one at a time? Julia Wilkinson takes ExportYourStore for a test drive to see how this tool performs. You'll need an Amazon Pro Merchant account, and ExportYourStore offers the first 50 items at no charge.

MiiCard Offers Identity Verification Service to Build Trust

EcommerceBytes Contributing Editor Greg Holden discovered a company that promises to help individuals to prove their identity online. While not quite ready for prime time (it has yet to start activating accounts), the miiCard uses bank information to act as a digital passport or "virtual driver's license" that can help in building trust in ecommerce, social networking and even online dating.

Sovoia Interview Part 1: Understanding the Challenges of eBay Search

Obaidullah Khawaja is an expert in ecommerce search, having worked at and Microsoft. As founder of Sovoia, he now works closely with eBay as he helps clients who sell on the eBay UK Fashion Outlet. EcommerceBytes Editor Ina Steiner sat down with Obaid to learn more about the challenges sellers face in getting exposure in search and important details online merchants should about eBay's search engine.

Sovoia Interview Part 2: Refining Item Specifics for eBay Best Match

Part 2 of EcommerceBytes' interview with ecommerce search expert Obaidullah Khawaja delves into eBay Item Specifics and the role they play in Best Match search results, something every merchant should make sure they understand!

Sovoia Interview Part 3: Differences between eBay and Amazon Search

Part 3 of EcommerceBytes' interview with ecommerce search expert Obaidullah Khawaja wraps up with a look at the differences between eBay and Amazon and the challenges merchants have in providing product attributes for search optimization.

Collectors Corner: Holt-Howard and Pixieware

If you've never heard of Pixieware or Cozy Kitchen Kitties, you'll want to read today's Collectors Corner - you never know when you'll stumble upon a find at yard sale or auction, and Holt-Howard items have become popular collectibles, as Michele Alice explains.

EcommerceBytes Soundoff: Letters to the Editor

In every issue, readers soundoff about issues important to them. From shipping to payment services, from fees to online marketplace policies, EcommerceBytes Soundoff gives you a chance to air your views.