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EB-Update Issue #299 - November 20, 2011.

Current Issue

From the Editor

Today's issue looks at the challenges and opportunities of selling digital content online and ways to avoid problems with copyright infringement. We also take a look at Putler, a handy PayPal analytics tool for measuring sales performance, as well as a look at the popular online shopping dates for this year's holiday season. Editor Ina Steiner also warns that if you don't provide PayPal with your Tax ID number if requested, you could be facing suspension from its parent company, - read about it in today's editorial.

Putler, Your PayPal Butler: Making Sense of Your Ecommerce Data

If you want to get a big-picture view of your ecommerce business, consider a tool from entrepreneur Nirav Mehta that analyzes your PayPal transactions. Putler can help you track your sales, identify under-performing products, and help you decide where to focus your energy. Julia Wilkinson takes a closer look at Putler and finds it can even help speed routine tasks such as checking your balance, looking up transaction details, issuing refunds, and finding month-to-date sales.

Digital Content: Selling Merchandise You Can't Touch or Feel

Greg Holden talks to sellers about their experiences selling digital content online. If you've ever written tutorials and ebooks or created music and video files, you could create a new revenue stream for your ecommerce business, as Greg explains in Part 1 of his two-part column today on selling digital content.

Selling Digital Content: Avoiding Copyright Infringement

If you are thinking about selling digital content online, there's something you should pay strict attention to - the issue of copyright. In Part 2 of his column in today's EcommerceBytes Update, Greg Holden tackles the issue of copyright infringement and provides four tips to avoid falling into the copyright infringement trap.

Collectors Corner: Gifts for Collectors

What do you buy the collector in your life for Christmas or other special occasions? Collectors Corner Editor Michele Alice has some great ideas for gift-giving to steer you in the right direction!

EcommerceBytes Soundoff: Letters to the Editor

In every issue, readers soundoff about issues important to them. From shipping to payment services, from fees to online marketplace policies, EcommerceBytes Soundoff gives you a chance to air your views.