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EB-Update Issue #296 - October 09, 2011.

Current Issue

From the Editor

eBay sellers can save 20% on fees as part of a new promotion, and prepare yourself for a new eBay shopping cart to launch in time for the holiday shopping season. EcommerceBytes Editor Ina Steiner previews big news coming out of the X.Commerce Innovate DevCon next week, and says get ready to hear a lot more about Alibaba's charismatic founder Jack Ma.

Making Bricks and Clicks Work Together:

In today's column, Greg Holden introduces us to Lesley Tweedie, proprietor of Chicago bike shop Roscoe Village Bikes, who is helping take neighborhood stores like hers to the World Wide Web through her online marketplace Little Independent.

Guest Column: Driving Sales by Segmenting Your Email Marketing

What if you could send special incentives to people on your email marketing list but just to those who haven't yet purchased from you? Or send free shipping coupons to only your most loyal customers? Paul Turnbull of Campaigner Email Marketing explains email segmentation and how it can help retailers create long-lasting, profitable relationships with customers.

What Sellers Should Know about Refurbished Goods and 'Newfurbs'

It's important for consumers and retailers to understand what they're getting when buying and selling used or refurbished goods, but Brian Cohen says it can be confusing when looking for such items on online marketplaces like eBay. Knowing the right terminology can help you as a consumer, procurer or online seller!

Collectors Corner: Glass Fruit Jars

Nothing is as homey as the idea of canning your own fruits and vegetables, so it's not surprising collectors and decorators are especially crazy about Mason jars. Learn more about the earliest canning jars and what makes vintage and antique jars most valuable.

EcommerceBytes Soundoff: Letters to the Editor

In every issue, readers soundoff about issues important to them. From shipping to payment services, from fees to online marketplace policies, EcommerceBytes Soundoff gives you a chance to air your views.