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EB-Update Issue #295 - September 18, 2011.

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From the Editor

This month marks the 12-year anniversary of EcommerceBytes. Online sellers have seen a lot of changes over the past dozen years, and the pace of change will continue to pick up. We're looking forward to seeing how technology will impact ecommerce, and, as always, we're ready to help you navigate through change. This month we're rolling out a redesign of the EcommerceBytes newsletters to make them easier to read and to help you access the valuable resources on the EcommerceBytes website.


Guest Column: Logo Design Tips for Merchants on eBay, Etsy and Shopify

In today's Guest Column, Pat Malloy from Free Logo Services writes about the importance of logos and provides tips on everything online merchants need to know to help them create an effective one of their own. He discusses what makes a good logo, provide 7 ways a logo design can help build your brand, reveals 9 places where your logo should appear, and provides resources to learn more about creating an effective logo, with specific tips for eBay, Etsy and Shopify sellers.


Kurzweil Warns Retailers at Shop.org to Plan for Major Paradigm Shifts

Shop.org's annual summit attracted over 4,000 attendees who came together in Boston to talk about the latest trends in online retail and included a fascinating keynote address by author and futurist Ray Kurzweil on the impact technological changes will have on online retailers in the next 3 years.


Quick Media Scouter: Scouting Out Sales By the Book

Online merchants are increasingly using mobile devices in their businesses, but that's nothing new to booksellers who've been using PDAs to help guide them in purchasing decisions for years. Today EcommerceBytes takes a look at one popular tool, Media Scouter, to see how booksellers take the guessing out of product sourcing.


Collector's Corner: Postcards

Postcards can be picturesque, humorous, gritty or romantic. We keep our own postcards for sentimental reasons, but deltiologists collect them for a million and one reasons, as Michele Alice explains in today's Collector's Corner column.


EcommerceBytes Soundoff: Letters to the Editor

In every issue, readers soundoff about issues important to them. From shipping to payment services, from fees to online marketplace policies, EcommerceBytes Soundoff gives you a chance to air your views. Send your letter to the editor by emailing ina@auctionbytes.com with "Letters to the Editor" in the subject line. (Remember to include your name as you would like it to appear.)