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EB-Update Issue #294 - September 04, 2011.

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From the Editor

It's back to school for students, and time to ramp up your business for the holiday shopping season ahead. We'll be busy this month covering and attending conferences - check out today's editorial to see what's ahead.

How to Increase Your EdgeRank in Facebook

Many webmasters are familiar with PageRank - the metric Google uses to determine how high to place your website pages in its search results. But did you know there's a key metric called EdgeRank that influences whether or not your friends and "fans" will actually see your Facebook posts? EcommerceBytes sat down with Jeff French of LoudDoor to learn why EdgeRank is so important and what small online sellers can do to improve their exposure on Facebook.

Guest Column: Quick and Dirty Guide to Quarterly Estimated Taxes

In today's Guest Column, Outright CEO Steven Aldrich explains what online sellers need to know about quarterly estimated taxes - just in time for the September 15th deadline!

EveryPlaceISell Merchant Profile: Alaiyna B. Designs

Faith Gratz Oriold pushes the limits of her creativity in jewelry making - her most popular items are personalized hand-stamped jewelry, which allow customers to create something personal and unique. Faith has been able to grow her business thanks to multi-channel selling. In today's EveryPlaceISell merchant profile, she discusses the pros and cons of the online marketplaces on which she sells and talks about the challenges of launching her own website, and how she markets her business.

Using Post-Sale Opportunities to Market Your Brand

Faith Oriold is featured in today's Merchant Profile, and in this column, she shares some of her marketing resources and techniques. You'll learn that Faith doesn't waste an opportunity to brand her business after the sale!

Collector's Corner: Halloween Collectibles

Halloween is around the corner and retailers are already merchandising costumes, decorations and candy. Michele Alice scares up some interesting information and resources to learn what makes Halloween items collectible!

EcommerceBytes Soundoff: Letters to the Editor

In every issue, readers soundoff about issues important to them. From shipping to payment services, from fees to online marketplace policies, EcommerceBytes Soundoff gives you a chance to air your views!