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EB-Update Issue #292 - August 07, 2011.

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From the Editor

John Donahoe became CEO of eBay in 2008. Today he can honestly say "this is not your mother's eBay" - and that, in fact, is the theme of the company's ad campaign that will kick off in the fall. Branded stores such as Black & Decker, Timberland, Toys R Us, Jockey and Dell receive front page exposure, and eBay will kick off branded "outlet stores" in September. In today's editorial, Ina Steiner looks back at promises made 3 years ago and how some eBay PowerSellers have adapted to the changes.


New Service Lets Buyers Inspect Items through Someone Else's Eyes

Have you ever wished you could find an objective third-party to vouch for your products to help shoppers who can't see your item before buying? A new company called WeGoLook helps solve that problem by providing "lookers" to check out items and reassure buyers before they hand over their cash to sellers. This new service aimed at buyers is not cheap (buyers pay the fee), but providing peace-of-mind for expensive items can help sellers clinch the deal as well.


Another Way to Drive Customers: Social Advertising for Online Sellers

Kristin Mattera, a social media addict who has designed and launched Facebook fan pages for clients, explains how to use social advertising to reach shoppers. It's easy to spend money on advertising, but Kristin provides tips on how to get some bang for your advertising buck!


Collector's Corner: My Little Pony

Toy maker Hasbro knew in the early 1980s that many children dream of one day owning a pony. In 1982, it launched the My Little Pony toys, which have grown into a franchise that continues to this day. Collectibles editor Michele Alice takes a closer look at the My Little Pony toy line and what makes them collectible among grown ups today.


EcommerceBytes Soundoff: Letters to the Editor

In every issue, readers soundoff about issues important to them. From shipping to payment services, from fees to online marketplace policies, EcommerceBytes Soundoff gives you a chance to air your views.