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EcommerceBytes-Update, Number 290 - July 10, 2011 - ISSN 1528-6703     1 of 6

From the Editor

By Ina Steiner

July 10, 2011

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Welcome to EcommerceBytes Update! We're changing our name from AuctionBytes to EcommerceBytes - as you know, we cover online selling in many formats, not just auctions, but new readers don't always realize it when the see the name AuctionBytes. As David wrote in this blog post, online auctions will remain an important part of our coverage, as they have for the past twelve years.

In fact, our mission remains the same: independent reporting of ecommerce with a focus on small businesses, and bringing you information to help you sell smarter and more efficiently. We'll be transitioning to the new name over the coming months, and no action is required on your part.

Online retailers are exploring ways to use social networking sites to engage with shoppers and drive sales. In today's issue, Contributing Editor Greg Holden looks at a new service called Ifeelgoods that helps retailers set up incentive programs using Facebook credits, and which will be focusing on small sellers in the coming months.

Google doesn't want to be left behind in the social networking arena, and recently launched Google Plus (it's actually called Google+). I was invited last week and like the concept, but I don't have enough connections yet for it to be very interesting. The downside is having to keep up with yet another network of friends and colleagues!

Greg is exploring how online sellers can use Google+, look for his first article on this topic in Monday's EcommerceBytes Newsflash. Let him know if you've found it useful in your business, and, if you sign up for Plus.Google.com, please add us to your circle of friends.

PayPal announced Thursday it was acquiring a mobile payments company called Zong as part of its digital-goods initiative. Today, Kenneth Corbin talks to another online payments service called Credex that offers a new service similar to PayPal's BillMeLater, but aimed at small sellers. What I think will get some attention is the bounty it is paying to sellers for each new customer they bring to Credex. Also look for Kenneth's article about Mazooma in this week's EcommerceBytes Newsflash.

Lissa McGrath introduces us to an interesting tool she found at the IRCE exhibit hall last month that can take the frustration out of packing your items - an on-demand bubble-wrap making machine!

And as a final tease, watch for a new feature that we'll be rolling out in the coming weeks - we think you'll love it! I hope you are enjoying your summer, and thanks for reading!

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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