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EB-Update Issue #286 - May 08, 2011.

Current Issue

From the Editor

eBay Spring changes, new Google policies, eBay and Amazon.com first-quarter sales, Consumer Report's upcoming Shopping Summit, and results of our Quick Poll on eBay's Best match - read today's editorial to catch up on what's going on in the ecommerce and marketplace sphere!


What You Need to Know about Google Product-Feed Changes

If you are confused about Google Product Search's new requirements impacting sellers, you are not alone. If you don't include "unique product identifiers," shipping and tax data with your feed, Google may reject it, which could lead to less traffic to your product listings. You should be aware of these changes even if you sell only on marketplaces - learn more about Google's latest changes along with links to additional information.


Delving into eBay's ProStores Web-hosting Service

eBay has made some recent investments in the web-hosting space, including Magento and GSI Commerce. We caught up with ProStores Head of Marketing and Revenue Lin Shearer to get an update on ProStores to see where it fits in eBay's portfolio, and to learn more about the new fees that rolled out at the end of March.


Case Study: Using Social Marketing Techniques in Ecommerce

Nathalie Girard is an artist, jewelry designer, and metalsmith based in Canada who uses a variety of social marketing techniques as part of her ecommerce marketing. Greg Holden spent some time with Nathalie to learn more about her approach and how blogging, email newsletters and social networking - along with good old-fashioned customer service - help boost her online sales.


Collectors Corner: Jigsaw Puzzles

Did you know the first jigsaw puzzles were made of wood? Collectors Corner editor Michele Alice looks back at the history of jigsaw puzzles and how to recognize early 20th century puzzles while foraging for finds at yard sales and estate sales.


AuctionBytes Soundoff: Letters to the Editor

In every issue, readers soundoff about issues important to them. From feedback to payment services, from fees to online marketplace policies, AuctionBytes Soundoff gives you a chance to air your views.