EcommerceBytes-Update, Number 272 - October 10, 2010 - ISSN 1528-6703     1 of 7

From the Editor

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Sellers are always eager this time of year to see eBay's annual holiday marketing campaign and whether it will include television ads. But many expressed disappointment with this year's message to shoppers.

eBay CEO John Donahoe took over's homepage last week as part of a multi-million dollar campaign to advertise its Buyer Protection program and assure buyers that eBay is a trusted place to shop. eBay's Lynda Talgo told AuctionBytes in a podcast interview that the company would send one million postcards and 27 million emails to eBay buyers.

The campaign is expected to generate 25 billion impressions, but sellers expressed concern that the message of the campaign reminds shoppers that they could have a bad experience on the site. Some also wondered if the campaign would act as an invitation for shoppers to use the protection program for cases of buyer's remorse or other inappropriate claims. We'd love to hear what you think of the campaign, leave a message in the AuctionBytes Blog.

In other eBay news, the company is running a one-cent listing promotion for fixed-price items in several consumer electronics and computer categories this week.

AuctionBytes broke the news on Thursday that online auction site is under new ownership and that Infopia, an ecommerce platform for multi-channel merchants, was sold to Versata. uBid and Infopia had both experienced problems when the credit markets tightened. The restructuring will give them a fresh start under new management, though it won't be an easy task to reassure customers.

We've got an interesting issue today - Greg Holden interviewed Scott Buckwald, who works as a Property Master for movies and TV shows such as AMC's series Mad Men. Part one of the interview ran on Monday (found here), and part two is included in today's issue, "Tips for eBay Sellers from a Hollywood Prop Master."

There are some helpful sites for online buyers and sellers in today's This & That roundup column; a primer on shotglasses in Collector's Corner; and ScribbleMonger's Ron Holl explains why he and his business partner and fellow collector founded the online bookselling site. In this week's merchant profile, Julian and Faye Brogi talk about their online business along with some advice on operating as a husband-and-wife team.

Why don't more online sellers launch their own independent ecommerce website? David posed that question on the AuctionBytes Blog last week, let us know what you think. We're also wrapping up a quick survey on Kindles versus Books to determine if ebook readers have affected sales of print books - see the blog post here, and look for the results in a future issue of AuctionBytes Newsflash.

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Thanks for reading!

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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