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EB-Update Issue #269 - August 22, 2010.

Current Issue

From the Editor

eBay may modify the new opened-cases policy that impacts seller standard standards before it rolls out on October 20th; eBay answers question about buyer-protection for transactions involving mail-forwarders; don't miss Confessions of an eBay TSAM; and more in today's editorial.

For Many Online Sellers, Smaller Is Better - Part One

How big do you want your online business to grow? Some sellers are happy with staying small, and AuctionBytes talks to some of these entrepreneurs about why they want to stay "lean and mean." Is smaller better in your online business?

How to Market Your Ecommerce Site with WordPress Blogs - Part One

There is a lot of talk about the benefits of blogging for your ecommerce business, but what if you don't know where to start, or are skeptical whether it would really pay off for you? AuctionBytes is running a multi-part series aimed at answering those questions. Lisa Suttora first discusses the benefits of content marketing, then explains how to set up a WordPress blog (and why she believes it's the best blogging platform for online sellers). In the next issue, Lisa will provide more information on gearing up your blog and will reveal simple steps for creating great content - even if you don't like to write!

Where to Host Your WordPress Blog (Sidebar)

As part of our series on the benefits of blogging for your ecommerce business, Lisa Suttora reveals the nitty-gritty of selecting a host for your WordPress blog. Don't worry about the number of choices - Lisa breaks it down to help you figure out which one is right for you.

EPIS Merchant Profile:

Content is king for online bookseller Christine Olson, who explains how she uses that philosophy as a way to attract shoppers through such methods as blogging. Christine started selling books online in 1998, and her website,, deals in remainder and overstock books, DVDs, gifts and plush toys. Learn more about her multi-channel business in today's merchant profile.

Collector's Corner: U.S. Silver Coins and the Great Melts

Money makes the world go 'round, and in today's Collector's Corner, Michele Alice follows the silver trail and uncovers some valuable collectibles!

AuctionBytes Soundoff: Letters to the Editor

In every issue, readers soundoff about issues important to them. From feedback to payment services, from fees to posting policies, AuctionBytes Soundoff gives you a chance to air your views. Send your letter to the editor by emailing with "Letters to the Editor Blog" in the subject line. (Remember to include your name as you would like it to appear.)