EcommerceBytes-Update, Number 257 - February 21, 2010 - ISSN 1528-6703     5 of 7

AuctionBytes This and That Roundup

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Amazon Issues New Policing Rules for Product Ads

Amazon.com issued new rules for Product Ads, a service that lets merchants run advertising for their products on the Amazon.com website. See the announcement for details.

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Auctiva Supports eBay's Multi-Variation Listings

Auctiva introduced a Multi-Variation Tool in beta, allowing eBay sellers to add variations their listings directly from Auctiva's One-Page Lister. Sellers can create one listing with multiple attributes, including color and size, instead of having to create multiple listings (see information on eBay). Multi-variations are currently available in Clothing, Shoes & Accessories and Home & Garden, eBay will expand it into other categories in the future.

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PayPal Expands Dispute ID Numbers

Merchants who keep PayPal Dispute numbers in a database should know PayPal is expanding Dispute Case IDs from 9 digits to 12 digits. Existing Dispute Case IDs will remain 9 digits. Merchants will see the 12-digit Dispute Case IDs where the case ID numbers are normally displayed in Dispute Reports, the Dispute Resolution Center, emails and Instant Payment Notifications (IPNs). Link

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Google New Ad Category for Local Businesses

If you are a local business, you might want to read this article from Search Engine Land about Google's Enhanced Listings. For $25, you can make your business stand out in local searches.

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Reminder: AuctionBytes-Update does not endorse the products and services featured in the This & That column, which often features new Web sites. (Anyone can set up a Web site.) Online fraud has become widespread, and you should think twice before giving private information or User IDs and passwords to any third party.


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.


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