EcommerceBytes-Update, Number 257 - February 21, 2010 - ISSN 1528-6703     5 of 7

AuctionBytes This and That Roundup

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Amazon Issues New Policing Rules for Product Ads issued new rules for Product Ads, a service that lets merchants run advertising for their products on the website. See the announcement for details.


Auctiva Supports eBay's Multi-Variation Listings

Auctiva introduced a Multi-Variation Tool in beta, allowing eBay sellers to add variations their listings directly from Auctiva's One-Page Lister. Sellers can create one listing with multiple attributes, including color and size, instead of having to create multiple listings (see information on eBay). Multi-variations are currently available in Clothing, Shoes & Accessories and Home & Garden, eBay will expand it into other categories in the future.


PayPal Expands Dispute ID Numbers

Merchants who keep PayPal Dispute numbers in a database should know PayPal is expanding Dispute Case IDs from 9 digits to 12 digits. Existing Dispute Case IDs will remain 9 digits. Merchants will see the 12-digit Dispute Case IDs where the case ID numbers are normally displayed in Dispute Reports, the Dispute Resolution Center, emails and Instant Payment Notifications (IPNs). Link


Google New Ad Category for Local Businesses

If you are a local business, you might want to read this article from Search Engine Land about Google's Enhanced Listings. For $25, you can make your business stand out in local searches.


Reminder: AuctionBytes-Update does not endorse the products and services featured in the This & That column, which often features new Web sites. (Anyone can set up a Web site.) Online fraud has become widespread, and you should think twice before giving private information or User IDs and passwords to any third party.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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