EcommerceBytes-Update, Number 255 - January 24, 2010 - ISSN 1528-6703     13 of 17

Seller's Choice Marketplace Ratings: GoAntiques

By Ina & David Steiner

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In January 2010, AuctionBytes surveyed over 1,400 online sellers and asked them to rate the marketplaces on which they had experience selling. An introduction to the survey along with a summary of the overall ratings can be found here, with a link to the results of each of the 15 online marketplaces included in the survey.


Customer Service:


Ease of Use:

Would you recommend:

Year Established: 1999
Description: Fixed Price. Art, Antiques & Collectibles
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Online antiques mall GoAntiques rated lower than its two direct competitors. It rated below average in Ease of Use, Customer Service, Communication and Profitability. The marketplace, recently acquired by WorthPoint, at one time had great success participating in eBay Live Auctions, but eBay pulled the plug on Live Auctions, which may be leading to some of the dissatisfaction expressed in the comments. Sellers commented that fees were high and they could not brand themselves on the site. GoAntiques ranked eleventh out of fifteen as a recommended selling venue.

Reader Comments - The Good, The Bad, The Ugly:
It has a good seller template, is very easy and quick to use, and seems to attract buyers for more expensive items.
Friendly, easy to use and draws customers who are aware of the going prices for both collectible books and antiques.
Did well for several years till auctions started and again when they ended.
Listing is fairly straightforward, but the selling process is awkward and has too many steps. No built in shipping calculator. Monthly fee is high, but no FVF fees, so is good to keep a large inventory up. Customer service great - live people answer the phone and know what they are talking about!
After two years I have been quite happy, they will be making a lot of improvements to the site this coming year so I see things there being even better then they are now.
I sold items on GoAntiques while I was incahrge of an estate. Many items sold fairly well, although the fees are a little high. A seller pays $39.95 per month, for that you get a storefront and opportunity to join in antique auctions that run almost constantly. I originally joined the site when they were still doing Live Auctions on Ebay and left when Ebay decided to stop these auctions. I don't know where the auctions are run now, although I've heard people are still doing well. The biggest problem with doing auctions this way are the extra fees "tacked" on ( buyer and seller premiums tacked on to final price). These premiums are charged to the seller regardless if the seller has charged the buyer. It seems to be a changing system where the % is different each time. A goood place to Auction Vintage and Collectibles, but not so good for regular sales. There is no way to promote items in your storefront ( very similar to Amazon) and if you aren't constantly running auctions you aren't selling. The contracts are for one-year and if you find you aren't doing well, you can't stop paying. You are stuck for the whole year and then some as they don't automatically stop the monthly billing unless you tell them to with a lengthy process. I would reccommend this site to someone who is very professional in the Antiques or Collectibles market, not for the average or occasional seller.
I can't praise this place enough! OMG! they have treated me like gold! the only complaint I have is there is no seller forum!oh, wait..the other complaint...the online listing background's so easy, yes, yes...but the color is ugly!!!"potato sack brown/green!" did you know that there is no feedback system here? did you know there is no FVF's here? you can list till your hearts content and not have to renew your listings! Your feedback is when buyers keep asking you by email to list MORE STUFF!!LOL!
As past sellers on Goantiques for well over 6 years it was a pleasure to use while the original owners were at the helm. The new owner is driving it to the ground and we couldn't leave fast enough.
I find that it is a bland site, without much area for individuality. I would leave my other main site if I could have a "stand alone identity" It is easy to use, to sell, but record keeping and tallying is more end of year summary.
Do not like having the gap in the order for fee approval before getting credit card orders. Does not have google checkout. No real branded selling platform. Lists sold items you have deleted contributing to irate/disappointed customers
I tried two times in the past 5 years to sell here. Each time giving up with frustration. I put up hundreds of items, but sold very little each month to barely cover my monthly fees. A lot of lookers but no sellers. Plus on GoAntiques you can not really brand yourself.
biggest problem with goantiques was lack of control over your own site and not being able to communicate with your buyers personally.
My experience with the sight was not a very good one. The monthly rate was high and you had to sign up for a length of time. A lot of kooks seemed to get on the site wind you up thinking you had sold your item and then not follow through.
I am not sure if Goantiques has yet figured out what kind of a selling venue they are?


Sellers Choice
We thank all readers who took the time to rate the marketplaces. If you have comments about the survey results or the survey itself, please feel free to post them in the AuctionBytes Blog.


About the author:

Ina and David Steiner are publishers of and have been writing about ecommerce since 1999.

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