EcommerceBytes-Update, Number 139 - March 20, 2005 - ISSN 1528-6703     6 of 8

This and That: Online Auction Roundup

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Reminder: AuctionBytes does not endorse the products and services featured in the "This & That" column, which often features new Web sites. (Anyone can set up a Web site.) Fraud has become widespread in the online auction world, and you should think twice before giving private information or User IDs and passwords to any third party.

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Tip from the Publicity Hound

If you are trying to get a reporter interested in writing a profile of your eBay business, you can borrow a tip given to retailers. "Opening a new pizza shop? Invite a reporter to your shop so you can teach her how to make a pizza? Tell her you'll even show her how to twirl the dough around, then throw it up in the air and catch it..... reporters who are involved in stories become excited about the story. And excited reporters seldom write dull stories."

This tip comes from Joan Stewart, publisher of "The Publicity Hound" subscription newsletter and "The Publicity Hound's Tips of the Week," a free ezine featuring tips, tricks and tools for generating free publicity.

You can apply this tip to your eBay business by contacting a reporter who writes about local businesses, and offering to show them how to sell one of their items on eBay so they can write it up for a column. It can be a television or newspaper reporter, but let them have the exclusive, and be respectful of their time when you approach them.

You can get publicity tips by signing up for Joan's email newsletter, and you'll receive an email with "89 Reasons to Send a News Release." http://www.PublicityHound.com

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More eBay Sellers' Blogs

Another interesting Blog from an eBay seller (and AuctionBytes reader!): http://justonceonline.ihoststudio.com/Justonce_Journal.html

And from the Nostalgia Factory: http://www.posternewsbulletin.com


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.


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