This and That: Online Auction Roundup
By Ina Steiner
Reminder: AuctionBytes does not endorse the products and services featured in the "This & That" column, which often features new Web sites. (Anyone can set up a Web site.) Fraud has become widespread in the online auction world, and you should think twice before giving private information or User IDs and passwords to any third party.
Search Engine Marketing
From eBay's Chatter newsletter, an article about search-engine marketing: http://pages.ebay.com/community/chatter/2005February/stores.html
RetailingExperiments Research Brief: eBay Stores
RetailingExperiments gave us a link to their research brief about eBay Stores. Especially interesting is point number 3, "How can an eBay Store be optimized? (10 Key Techniques)." This may give you ideas on how to get the most of your eBay Store. Remember, most of these techniques can be applied to your own website or any marketplace. http://www.marketingexperiments.com/members/retailers/ebay_stores.cfm
Mature Audiences Speak Out About eBay Fees
eBay sellers are a diverse group, and one area that has long felt it has received a cold shoulder from eBay and PayPal are sellers in its Mature Audiences category. One such seller explains her views on eBay and what mainstream sellers can learn from the MA category. http://www.backwash.com/previewnewsarchive.php?newsid=1699
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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