|EcommerceBytes-NewsFlash, Number 4058 - March 14, 2017 - ISSN 1539-5065 2 of 3|
Pitney Bowes Inc., a global technology leader that provides innovative solutions and services powering anywhere-to-everywhere commerce, announced that it will launch its much anticipated Commerce Complete for Retail platform at next week's ShopTalk in Las Vegas.
Commerce Complete for Retail uniquely brings together the industry's most capable and scalable platform to make unified commerce more than just a desired state, delivering the must-have capabilities and value to complete a retailer's technology, tools and services offerings for growth and sustainable profitability.
Increasingly savvy shoppers now enjoy a plethora of retail options that combine the physical and digital shopping experiences ranging from click-and-collect, order online/return in store, ship-from-store. Meanwhile, the cost of offering these scenarios has placed tremendous pressure on the margins of retailers and their ability to thrive long-term.
Additionally, consumer behavior has taken the next leap forward, as these scenarios have gone global. According to Pitney Bowes 2016 Global Online Shopping Study, 66% of shoppers have already purchased cross-border, and that number is expected to increase over the next few years. Retailers have invested heavily in traditional technologies to deliver the experiences consumers expect, but now need the must-have capabilities that give them global reach, control over hidden costs like shipping, and enable sustainable profitability.
Pitney Bowes offers Commerce Complete for Retail as a unifying platform with unmatched customer reach through cross-border and marketplaces as well as intelligent and optimized shipping, a true anywhere to everywhere capability. Complemented by unique services for marketing, payments, and delivery, as well as powerful API's for location, shipping, tracking and more, retailers are able to meet and exceed consumer expectations without compromise. With these capabilities that complement and extend existing technology investments, retailers can grow with transparency and control of costs not before possible.
Global consumers will benefit from Commerce Complete for Retail through a seamless and unmatched shopping experience. Retailers will find the painful tradeoffs they have faced coming to an end, as insight, experience, and execution are finally available in one platform, on a global scale.
"With so many retailers having to close stores, retailers MUST turn their stores into distribution points. At the same time, these retailers need to expand their customer base beyond their traditional geographies to grow. All of this requires a disciplined approach to Unified Commerce and getting to a single version of the truth about the order and the customer," said Greg Buzek, President of IHL Group. "Pitney Bowes is uniquely positioned with their commerce platform to optimize shipping, cross border and sourcing, helping retailers satisfy these critical scenarios at the best possible margins."
"ShopTalk, the premier event in retail and ecommerce, is the ideal venue to announce Pitney Bowes' capabilities in unified commerce. While we gather to discuss the future of the shopping experience, Pitney Bowes is here to help retailers get there today," said Lila Snyder, Executive Vice President and President, Global Ecommerce, Pitney Bowes. "Pitney Bowes' combination of technology, services and subject matter expertise is critical for retailers looking to consolidate their data and capabilities into one, simplified platform to better address the needs of their customers."
At the ShopTalk event, Pitney Bowes will be meeting with attendees and sharing ideas through a variety of avenues.
The Pitney Bowes Commerce Complete for Retail solutions are available as part of the Pitney Bowes Commerce Cloud, a commerce enabler, providing access to solutions, analytics and APIs across the full commerce continuum with speed and agility.
Source: Pitney Bowes Press Release
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