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EcommerceBytes-NewsFlash, Number 3992 - December 12, 2016 - ISSN 1539-5065    1 of 2

Amazon Reduced Price Fluctuations over Thanksgiving Weekend

By Company-Issued Press Release
December 12, 2016

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On Thursday, 360pi, a leader in product and pricing intelligence, released a special holiday infographic comparing retailer pricing behavior across Thanksgiving, Black Friday and Cyber Monday. This exclusive infographic provides a deep dive into the promotional and pricing strategies of Amazon, Walmart, Target and more.

Key takeaways from the infographic include:

  • In a sample of over 23,000 Electronics products, Amazon, Walmart and Target all became progressively less price dynamic over the course of Thanksgiving weekend;

  • Amazon was less price dynamic on their self-reported best-selling Home Goods this Black Friday than in 2015;

  • In a sample of over 400 Small Appliances, Bed Bath & Beyond narrowed their pricing gap with Amazon from 43% on November 22 to 21% on November 28 (Cyber Monday);

  • In the same sample of Small Appliances, 360pi found that Macy's and Bed Bath & Beyond were lockstep in their price changes from November 20 to November 28 (Cyber Monday).

The special edition Black Friday and Cyber Monday infographic is part of 360pi's fourth annual award-winning Holiday Insights Series, delivering subscribers exclusive weekly holiday product and pricing trends across several major retailers, including Amazon, Walmart and Target.

To receive this exclusive infographic, along with previous reports in the series, sign up for the Holiday Insights Series, a must-have for every retailer and brand manufacturer this holiday.

Source: 360pi Press Release

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