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EcommerceBytes-NewsFlash, Number 3259 - February 11, 2014 - ISSN 1539-5065    5 of 5

eBay Runs Free-Listing Promotion in UK

By Ina Steiner
February 11, 2014

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The good news for sellers? eBay is running a free-listing promotion. The bad news? It's only running in the UK; it's only for private (casual) sellers; and it's by invitation only. And there's one more important twist to the promotion: most durations don't qualify - clearly this is a "read the fine print" scenario.

The one-day sale allows casual sellers to list up to 100 auction listings with a 5-day duration and pay no insertion fee. According to the terms, "eBay.co.uk registered private sellers who have been invited and are not below-standard sellers or otherwise restricted from selling. Participation is linked to the seller's account and is not transferable. Sellers must be registered as a resident in the UK."

The promotion runs one day only, on February 11, 2014. Listings using the auction-style with Buy it now format will be charged the listing upgrade fee, and, eBay warns, "Listings using other types of auction-style formats (e.g. 3-day, 10-day) will not be eligible."

Only sellers whose accounts meet eBay's minimum seller performance standards are eligible. Sellers who registered after March 15, 2011 or haven't listed any items for a while may have a listing allowance of 10 items per month or of 650 pounds per month, whichever is reached first.

All other fees apply, see eBay UK website for details and restrictions.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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