|EcommerceBytes-NewsFlash, Number 3231 - January 02, 2014 - ISSN 1539-5065 3 of 4|
Research commissioned by Rogers Communications and conducted by Harris-Decima found that users of mobile devices are loathe to give them up - 28% of Canadians surveyed would be willing to skip their morning coffee in exchange for anytime, anywhere internet - and nearly half of Canadians believe mobile communication will replace most physical interactions.
Harris/Decima surveyed 1,009 Canadian smartphone or tablet users between November 21 and December 2, 2013. The researchers said Canadians are becoming a "Device Generation." The majority (52%) own a smartphone and they're not letting go, spending an average of 70 per cent of the day with their phone within reaching distance.
Nearly half of respondents (41%) expect to tap with a mobile payment app in 2014, and over half (61%) of respondents expect to throw out their physical wallets by 2019 to be replaced with mobile wallets that include credit and debit cards, and personal ID.
Other findings include:
Social media on smartphones reached new heights this year, with a quarter (25%) of Canadians admitting to Tweeting or Facebooking someone while in the same room; over half (52%) of Gen Y tapped into this trend.
"Enhanced networks are leading to a rise in internet usage in Canada, creating "Generation D" - a group that lives and breathes life through mobile devices and that shares an optimistic view of what's next," said Raj Doshi, senior vice-president, products, Rogers Communications. "Over the next few years, technology will continue to shift into high gear, offering consumers completely personalized connected experiences anytime, anywhere."
Comment on the EcommerceBytes Blog.
Should You Tap Your Market with A Mobile App? - May 16, 2016
Sellers Pan eBay and Etsy iPhone App Updates - September 19, 2014
What Apple iOS 8 Notifications Mean for Merchants - September 10, 2014
What Online Sellers Should Know About Apple Pay - September 10, 2014
Apple iWallet Expected, But PayPal Has Big News of Its Own - September 09, 2014
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to email@example.com.
You may quote up to 50 words of any article on the condition that you attribute the article to
EcommerceBytes.com and either link to the original article or to www.EcommerceBytes.com.
All other use is prohibited.
Email this story to a friend.
3 of 4