Sellers Take Note: Bing Promotes Pinterest Boards
By Ina Steiner
Online sellers are always quick to capitalize on marketing opportunities, and Pinterest is no exception. When EcommerceBytes wrote about the visual social networking site in February 2012, we found sellers had already begun embracing Pinterest, and since then, research has proven Pinterest is a driver of traffic to ecommerce websites and product listings.
Sellers who have invested time on Pinterest may be able to capitalize on a new development: Microsoft's Bing search engine is now featuring Pinterest collections in "image" search results.
Bing uses its technology to surface pictures in its image search results, but said it recently noticed that the most interesting pictures on the web were being collected by people, not computers. "On sites like Pinterest, passionate curators can build up a collection of ideas that shows off their unique style. We started to ask ourselves, what if we could have the best of both worlds, combining the power of algorithms with the taste and judgment of real people."
On Wednesday, it announced it will now display Pinterest boards right alongside regular search results for image searches. (That's when you do a search on Bing and click on "Image" instead of the default "Web" tab.)
Bing explained, "Image collections are great for a search like Halloween decorating ideas, where we bring together cute pictures from around the web with creative collections by people who are passionate about decorating their house in the best way possible. Or try a search like updo hairstyles, where Image collections show you a variety of beautiful styles to get inspired from."
Unfortunately Bing did not provide tips on how to get your Pinterest boards featured on its "Image collections for Bing image search," but presumably having lots of boards with lots of followers help. Even if you can't get your board featured, your item could get exposure if featured on the board of a popular Pinterest user. (Pinterest optimization, anyone?)
Update 10/4/13: A Microsoft spokesperson said, "When searching for images on Bing, people can see related collections of pins and boards on Pinterest, alongside search results. For a Pinterest board to appear on Image collections in Bing image search, it must be a public board that is relevant to the search topic and has a substantial number of pins and followers."
Bing also makes it easy to "pin" images from Bing image searches to Pinterest with its "Pin to Pinterest" feature, launched in April.
More examples and information can be found on the Bing blog.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to email@example.com.
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