Three Email Marketing Services Top the 2013 Sellers Choice Awards
By Ina Steiner
Online merchants rated three email list-hosting services tops in the 2013 Sellers Choice Awards. EcommerceBytes readers voted Vertical Response, Constant Contact and MailChimp highest in the annual awards process.
Vertical Response came in first place with an overall score of 8.4. Helping it garner the top spot was its fees and reliability. "Extremely easy," wrote one seller. " If we come across a stumbling block, their customer service has been right on top of the situation and helped us through it," wrote another.
Constant Contact came in second place with an overall score of 7.4. Its highest score was in reliability, followed by customer service. "Very reliable," wrote one seller. But another said the service had a "high learning curve."
MailChimp came in third place with an overall score of 7.0, and earned its highest score for fees. however, one seller wrote, "I'm still on the free package, but the next tier seems really expensive."
Email marketing is a highly effective tool for even the smallest online sellers. We'd like to know more about how you use email to market to your customers. Please take our survey on SurveyMonkey and we'll share the results in a future issue.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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