eBay and PayPal Expand BRIC By BRIC
By Ina Steiner
eBay has made it clear to Wall Street that it sees great potential in going after BRIC countries (Brazil, Russia, India and China), citing figures from Euromonitor that show as much as 91% of Internet user growth in the next four years will come from BRIC and emerging markets. This week has seen its most recent developments in its push for international growth.
Paying with Rubles in Russia
PayPal announced that thirteen of Russia's major ecommerce players would begin accepting payments this month from customers using PayPal, who can pay in rubles. The development came after the Central Bank of Russia granted PayPal a license in May.
Russians had already been able to open a PayPal account: PayPal has 3 million registered users and 1 million active users in Russia, but until now, they could only pay in U.S. dollars.
eBay is excited about the potential of PayPal in Russia, citing a study by McKinsey & Company that showed Russian shoppers made $13 billion in online purchases in 2011, which it expects to grow to $25 billion by 2014.
PayPal said it would add many Russian merchants in the coming months and would add smaller merchants toward the end of the year.
Dressing Up Brazil's Fashionistas
eBay's latest mobile app is available in Portuguese. The eBay Moda fashion mobile app is specifically designed for Brazilians, allowing fashion enthusiasts to shop for global brands and products from the palm of their hand.
Payments are shown in reais as well as U.S. dollars. Users can also personalize their app homepage with their own interests through the eBay Feed and view country-specific deals and events, and it is first available for iPhone and iPad users.
eBay said fashion, defined as Clothing & Accessories, Jewelry & Gemstones, Health & Beauty, is its largest category globally, driving more than $3.5 billion in GMV (gross merchandise volume) for the second quarter of this year. In 2012, the fashion category grew approximately 18% year-over-year.
eBay cites eMarketer numbers that show retail ecommerce sales in Brazil are estimated to grow 15% in 2013, to $13 billion, and state 36 percent of Brazil's Internet users are expected to make web purchases this year.
APAC and India
PayPal is launching an expanded Seller Protection policy in Asia Pacific (APAC) on October 11th, 2013. Seller Protection will be available to PayPal merchants in Australia, New Zealand, mainland China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam. PayPal Seller Protection is designed to help to protect merchants from fraudulent transactions and cases where items are not received by buyers.
eBay operates the eBay India business unit in Mumbai, but India is also important to eBay for another reason - its educated labor force. eBay recently opened a new global development center in Bangalore. The new development center will hire 1000 engineers over the next three years and will host several centers of excellence for eBay Marketplaces and PayPal. eBay has an existing development center in Chennai.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to email@example.com.
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