EcommerceBytes-NewsFlash, Number 3138 - August 26, 2013     4 of 5

Online Sellers Pick Top Storefront and Shopping Cart Solutions

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Over 3,000 online sellers rated storefronts and shopping cart platforms as part of the 2013 Sellers Choice Awards. They rated Amazon Webstore and BigCommerce highest overall of the 22 services. Rounding out the top six services were Shopify, PrestaShop, Mal's e-Commerce, and Zen Cart.

EcommerceBytes readers rated the 22 vendors included in the "Storefronts & Shopping Carts" category on five criteria - Ease of Use, Performance, SEO Features, Customer Service and Fees.

Amazon Webstore received highest marks for Performance (8.6 out of 10) and SEO Features (8.5) followed by Ease of Use (8.0), Customer Service (7.9) and Fees (7.2). (See this recent article about Amazon Webstore from EcommerceBytes NewsFlash.)

BigCommerce received its highest mark for Customer Service (8.9) followed by Performance (8.3), SEO Features (8.1), Fees (7.4) and Ease of Use (7.3). (See this recent article about BigCommerce from EcommerceBytes NewsFlash.)

Interestingly, three services tied for the top score in Performance: Amazon Webstore, Shopify and Mal's E-commerce, all garnering an 8.6. Zen Cart earned top spot in Fees with an 8.5. Shopify earned an 8.2 in Ease of Use, the top score in that criterion. And BigCommerce's 8.9 in Customer Service put it well in first place, trailed by PrestaShop in second place with an 8.0.

The full results of the Sellers Choice Awards for Storefronts & Shopping Carts were published in Sunday's issue of the EcommerceBytes Update newsletter.

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About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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