eBay Extends Promotion Designed to Attract High-Value Items
By Ina Steiner
eBay is extending a promotion in which the commission fee cap is lowered for invited sellers. Some sellers had speculated that the promotion that began earlier this summer was a sign that eBay's spring fee restructuring went too far and actually discouraged sellers from listing high-value items.
The current promotion picks up where the previous promotion left off and gives invited sellers the ability to list auctions and fixed-price listings and pay a maximum Final Value Fee (FVF) of $100 during the promotion, which runs from August 16 through September 16, 2013. (Existing Final Value Fee rates still apply, but the maximum cap has been reduced from $250 to $100.)
The initial eBay promotion ran from July 15 - August 15, 2013, and allowed sellers to list fixed price and auction listings and pay a maximum Final Value Fee when the items sell for any listings created during the promotion period. One version of the promotion set the maximum FVF to $100, another set the maximum FVF at $150.
When eBay changed its fee structure in the spring, it left the existing cap of $250, but it took away the tranched (tiered) pricing structure, instead offering a flat-rate FVF (commission) fee. For example, sellers without a Store now pay a flat 10% FVF, resulting in higher commission fees for higher priced items (up to the $250 cap).
The promotion is available by invitation only. Sellers that qualify will have received an email and/or a message in My eBay. The promotion is activated with the seller's qualifying eBay User ID and is not transferable.
All other fees apply, see eBay website for details and restrictions.
See the July 15th EcommerceBytes Blog post to read comments about the initial promotion and to leave a comment of your own.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to email@example.com.
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