EcommerceBytes-NewsFlash, Number 3103 - July 08, 2013     1 of 5

Three Designers Square Off in EcommerceBytes Web Design Challenge

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Three designers are squaring off in a web design competition to create a fresh look for an online store that sells vintage swimsuits. Designers from Ventura Web Design, the design and usability center at Bentley University, and Redhead Labs submitted their makeovers, and the voting has begun.

Among five finalists selected from hundreds of submissions, EcommerceBytes readers selected as the site to receive the homepage "makeovers." Proprietor Pamela Fierro got her start selling online on eBay in 2001, and she built and launched Glamoursurf in 2007.

In the submission process, Fierro said she believed her products - vintage swimsuits - would be fun for the web designers to play and work with, and it's clear from the makeovers they did. "The idea of vintage swimwear lends itself so well to a stylized logo that it's a crime against design not to have one," wrote Kevin Richards of Ventura Web Design. "Celebrate your inner bombshell from the beach to the bedroom" was a theme of the homepage design submitted by Readhead Labs' Andy Carlson.

The Web Design Challenge was designed to expose online sellers to the web design process, to learn what makes good design, and how professional designers approach the task.

Readers are encouraged to vote on which designer best met the needs of the online merchant, and the results will be revealed in the next issue of the EcommerceBytes Update newsletter.

Design # 1 - submitted by Ventura Web Design

Design # 2 - submitted by the Design and Usability Center at Bentley University

Design # 3 - submitted by Redhead Labs

Vote for your favorite on

A more detailed introduction to the Web Design Challenge can be found in the EcommerceBytes Update newsletter, and merchants can discuss web design issues on a new Web Design discussion board on the EcommerceBytes website. Everyone can join in the discussion, ask questions and discuss their own site. (To register for the EcommerceBytes forums, you'll need to answer the security question with the following: An African or European swallow?.)

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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