Groupon Launches iPad Cash Register for Local Businesses
By Ina Steiner
Groupon launched a new point-of-sale (POS) system for local businesses that lets them accept credit cards using an iPad instead of a cash register. The Breadcrumb POS uses the company's payment system, rebranded Breadcrumb Payments, which offers very low processing rates: 1.8% plus 15 cents per transaction for MasterCard, Visa and Discover payments, with no monthly fees.
Groupon is a daily deals provider focused on local markets, and Groupon had acquired Breadcrumb last year, which was a POS system similar to Square that used iOS apps and was targeted at restaurants.
Groupon announced the new Breadcrumb POS system on Tuesday and said it would include free processing on the first $5,000 in credit card transactions for a limited time.
"Leading restaurants like Alinea, Aviary, Empellon Cocina, Atera and AQ already run on Breadcrumb Pro, our premium iPad point of sale. With Breadcrumb POS, we're now expanding from restaurants and bars to serve all brick-and-mortar businesses," the company said. Features include the following:
- Fast and Easy Set Up - Download the free app, sign up for a payments account, connect a card swiper and optional printer and begin using your iPad to process transactions within minutes. Missing hardware? Not a problem: order what you need from the Breadcrumb Store today.
- Powerful Features - Log cash transactions, accept credit card payments, print or email receipts, calculate multiple tax rates, manage menu items, view transaction history and issue refunds.
- Next-Day Deposits - In addition to low rates on credit card processing fees, merchants will receive their deposits within 24 hours - much faster than the typical experience of waiting two to three business days.
- Business Insights - View in-depth, real-time reports on product mix, daily and monthly sales, past customer purchases and deposit records.
In addition to the free Breadcrumb POS app, retailers can also purchase hardware including iPad 2, printers and wifi, as well as a card reader similar to those from rivals PayPal, Square, Intuit and PayAnywhere. Retailers can also choose to sign up for a Breadcrumb Pro plan for a monthly fee, which includes setup, installation and training. A comparison chart is available on Groupon's Breadcrumb site.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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