EcommerceBytes-NewsFlash, Number 3052 - April 26, 2013     3 of 4

eBay Makes It Easier to Login

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Anyone who operates a retail website knows that removing any barrier to navigation or usability can have a big impact on conversion. eBay is testing one such improvement to its site by allowing visitors to sign in with their User ID or the email address associated with their eBay account.

eBay says it's testing the new feature, but many will be surprised to realize the functionality hadn't been available previously.

eBay announced the test of the new sign-in functionality in Canada on April 15 and in the UK on April 16. eBay made the announcement to U.S users on April 24 .

"As part of a test over the coming months to make eBay even easier to use, many users will enjoy the option to sign in to eBay using either their User ID or the email address associated with their eBay account. Users signing in with their email address will utilize the same password associated with their User ID."

The new functionality only appears when accessing the full eBay site, not the eBay app or mobile web. "Depending on your browser and device, may not be consistently available as this feature is tested," eBay explained.

eBay also announced the commencement of testing of the personalized homepage feed in the UK this week.


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.


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