eBay Outlines Three Year Growth Strategy at Analyst Day
By Ina Steiner
eBay hosted Wall Street analysts and investors in San Jose on Thursday as part of Analyst Day. Executives from eBay Inc., eBay Marketplaces, PayPal and GSI Commerce outlined their three-year growth strategies in presentations and later took questions. The company laid out an optimistic vision for the next three years, but expects its Marketplaces business to grow by only 14 percent through 2015.
As outlined in an eBay press release about the event, the company said it expects to enable $300 billion of global commerce in 2015 compared to $175 billion in 2012. eBay also said it expects revenue to grow over 50 percent to at least $21.5 billion in 2015, up from $14.1 billion in 2012.
eBay provided the following guidance for 2013-2015:
- Total company revenues are expected to reach $21.5 billion to $23.5 billion in 2015, up from $14.1 billion in 2012, led by continued innovation in the company's core businesses and the company's mobile commerce leadership.
- Marketplaces is expected to achieve revenues of $10.5 billion to $11.5 billion in 2015, representing a 14% compound annual growth rate at the midpoint.
- PayPal is expected to achieve revenue growth of $9.5 billion to $10.5 billion in 2015, representing a 22% compound annual growth rate at the midpoint.
- GSI Commerce is expected to achieve revenue growth of $1.5 billion to $1.7 billion in 2015, representing a 14% compound annual growth rate at the midpoint.
EcommerceBytes live-blogged the event, which was webcast, including a Q&A session in which eBay executives answered questions from analysts:
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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