EcommerceBytes-NewsFlash, Number 3004 - February 19, 2013     2 of 4

eBay Reignites Interest in Pinterest Style Home Page

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eBay announced a new logo and personalized home page in October to great fanfare, calling it "the new eBay." The homepage collage feature has been compared to Pinterest - you tell eBay your interests, and it shows you photos from newly added listings. Scroll your mouse over a photo, and you see the listing title, price and a "watch" button.

After months of encouraging people to sign up and personalize their homepage feed, eBay is rolling out the new home page to everyone this week.

Those who don't sign in to eBay see "popular interests on eBay today," which can include a mix of items from collectibles to electronics and shoes. The feed is presented visually and is pulled from eBay's selection of more than 400 million listings. Users are encouraged to enter their interests, products, brands from which eBay pulls items to display. The feed is constantly updated with new listings.

eBay said that since the new feature was announced in October, many eBay sellers have benefited. "Buyers who have already personalized their homepage feed stay on the eBay site longer, come to eBay more often, and buy more items when they're on the site."

eBay also asks for feedback - "How effective is the new homepage in helping you discover interesting items for sale on eBay," it asks users.

The new homepage won't feel "new" to many users who already see it by default or who visited eBay.com/feed when it was announced in the fall.

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About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.


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