EcommerceBytes-NewsFlash, Number 2999 - February 12, 2013     2 of 4

eCrater Redesigns Online Marketplace

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eCrater has overhauled the design of its online marketplace and will be launching a new design for third-party merchant stores. eCrater founder Dimitar Slavov said the main reason behind the new design was to improve the user experience and to bring a 2013 modern look to the site.

eCrater is both an online marketplace that attracts buyers, and a web store builder that lets seller create their own free online store they can promote directly. The old eCrater homepage design displayed one featured item and 14 featured categories. The new homepage design looks a bit like the main Google homepage, with the name eCrater in large letters above a very large search box centered to the page, and a lot of white space on the page.

Slavov said in terms of functionality, the new design is the same as the old one, but said eCrater would be adding some new features in the next several months.

As far as the new design for stores, Slavov said merchants will have an option to keep the old design for their stores if they prefer to do so. "In the next several weeks we will also expand our FAQ section which currently just replicates the old FAQ questions," he said.

eCrater is free for merchants and runs Google ads on the site through the AdSense program. Currently it supports PayPal, Google Wallet, Personal Checks, Cashier's Checks, Money Orders and Cash On Delivery. Monday's announcement about the site redesign is found on this page.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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