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EcommerceBytes-NewsFlash, Number 2992 - February 01, 2013 - ISSN 1539-5065    1 of 5

Amazon Home Page Outage Could Be Costly

By Ina Steiner
February 01, 2013

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If you noticed a brief slowdown in sales on Amazon today, it could be due to an outage that caused its homepage to go down for close to an hour on Thursday. Amazon told ComputerWorld only the gateway page of Amazon.com was "offline to some customers for approximately 49 minutes," and said AWS was not impacted.

NetworkWorld estimated that Amazon generates $4.9 million per hour, but it's uncertain how much traffic to Amazon comes through the homepage - the rest of the site remained accessible to shoppers.

Gizmodo wondered if the outage was due to a hacker, who took responsibility via a Twitter post. However, someone with knowledge of the situation said the outage was not related to any outside groups.

Taking a look back, outages are fairly uncommon at Amazon.com, though its AWS service that hosts other company's websites has had technical issues that have impacted those sites. Amazon.com's website was inaccessible for about two hours on June 6, 2008, though other international sites remained working, including Amazon Canada. On June 29, 2010, Amazon.com had an outage that impacted customers' ability to place orders on the Amazon.com website. It also suffered a brief outage in Europe in December 2010.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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