|EcommerceBytes-NewsFlash, Number 2975 - January 09, 2013 - ISSN 1539-5065 3 of 5|
Amazon announced the launch of its Amazon Prime membership program in Canada. What's most surprising about the announcement, perhaps, is that the Prime program wasn't available to Canadians before now.
As with Prime in the U.S., customers can receive "all-you-can-eat" Free Two-Day shipping on millions of eligible items on Amazon.ca, with no minimum purchase - all for an annual fee of $79 Canadian.
What does it mean for sellers? Items offered by third-party merchants participating in Prime through the Fulfillment by Amazon program on the Amazon.ca website will be eligible, but "Products sold and fulfilled by third parties on the Amazon.ca website, or through third-party areas such as Marketplace, are not eligible for Prime," according to the Amazon Canada website.
Amazon Canada Country Manager Steve Oliver said in the press announcement, "We are proud to bring Amazon Prime to Canada. Amazon Prime offers its members the convenience of fast, free shipping on millions of eligible items, whether the order is for a single DVD or a kitchen mixer. There is no minimum purchase amount and no need to consolidate orders, so Canadians from coast-to-coast can enjoy a simpler, faster shopping experience."
Customers in Canada can try Amazon Prime for one month free, with no obligation, by visiting www.amazon.ca/prime (restrictions apply).
In the U.S., Amazon Prime members can enjoy instant streaming of thousands of movies and TV shows through Amazon Instant Video at no additional cost. And U.S. Prime members who own Kindle devices can also choose from thousands of books to borrow and read for free from the Kindle Owners' Lending Library. However, Canadian Prime members appear to be excluded from such programs.
More information about Amazon Prime for Canada is available on the Amazon.ca website.
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About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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