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EcommerceBytes-NewsFlash, Number 2975 - January 09, 2013 - ISSN 1539-5065    2 of 5

eBay Updates Mobile App for Simpler Selling on the Go

By Ina Steiner
EcommerceBytes.com
January 09, 2013




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eBay updated its mobile apps to make it easier to sell from mobile devices. Sellers are already using eBay Mobile to add an average of 2.4 million listings per week.

eBay for iPhone 2.7 and eBay for iPad 2.2 enhance the mobile selling (and buying) experiences. Roughly 1.8 million new customers joined eBay through a mobile device in the first three quarters of 2012.

For sellers, the eBay mobile app updates released this week integrate mobile with the desktop. eBay sellers can now save drafts of their listings on their smartphones, where it's easier to upload pictures, and then complete the process from their PCs, which allows them to write longer item descriptions from a keyboard.

  • New category, pricing, and shipping guidance make it easier and faster for new sellers to list items;
  • The apps will now save draft versions of multiple listings so customers can start their listing on an iPhone/iPad and finish on the web and vice versa;
  • New photo module on the iPhone app makes it easier for users to add and edit photos.

Sellers can start a listing on the desktop and complete it using the eBay mobile app. The updated apps provide category, pricing and shipping guidance; the ability to work on multiple listings; and a new photo module for the iPhone app.

eBay Vice President of Mobile Products Kevin Hurst said, "With eBay's app updates, selling has never been simpler. We've streamlined the mobile selling experience to give consumers step-by-step suggestions for pricing and shipping, and we've loaded the updates with new features that let customers seamlessly switch between mobile and PC - to more quickly and easily upload photos and edit listings."

eBay's Mobile group now reports to the marketplace division rather than being a standalone product group, according to a report in the Wall Street Journal.

eBay's updated apps will also allow users without associated PayPal accounts to make purchases via the app with a new guest checkout feature. There is also a new single-screen view to review and confirm payments; an improved auto-complete search feature; and a shorter checkout experience.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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