EcommerceBytes-NewsFlash, Number 2973 - January 07, 2013     2 of 5

Amazon Beats eBay in List of Top CEOs

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Amazon CEO Jeff Bezos is the world's number one living CEO, with only the late Steve Jobs holding a better record, according to a new report. In addition, former eBay CEO Meg Whitman, who now heads Hewlett Packard, came in ninth on the list of the 100 best CEOs in the world published by Harvard Business Review.

Under Bezos' leadership, Amazon delivered industry-adjusted shareholder returns of 12,266% and saw its value increase by $111 billion.

Whitman was the highest-ranked woman on the list. Her performance as the CEO of eBay from 1998 to 2008 earned her a spot among the top 10 CEOs. She was only one of two women who made the top 100 CEOs, the other being Dong Mingzhu, CEO of China's Gree Electric Appliances.

The list was based on analysis of more than 3,000 CEOs around the world and incorporated three metrics: industry-adjusted shareholder returns, country-adjusted shareholder returns, and increase in market capitalization over each CEO's tenure.

The annual list is part of a concerted effort to get the business world focused on long-term results. "It's no accident that chief executives so often focus on short-term financial results at the expense of longer-term performance. They have every incentive to do so," write the authors - Morten T. Hansen is a professor at Insead and the University of California, Berkeley, along with Herminia Ibarra and Urs Peyer, also of Insead.

Hansen said, "The knock on most business leaders is that they focus on quarterly earnings at the expense of longer-term performance. We wanted to shine a spotlight on CEOs worldwide who had created long-term value for their companies."

The Best-Performing CEOs in the World appears in the January-February issue of Harvard Business Review and offers a ranking of global CEOs' performance over their entire tenure.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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