ComScore Notes Lull in Online Holiday Shopping Last Week
By Ina Steiner
Online holiday shopping entered a lull this past week, comScore noted. The week (Dec. 1-Dec. 7) saw sales of $6.4 billion, up only 9% year-over-year. The week was a drag on overall holiday growth - holiday season retail ecommerce spending for the first 37 days of the November - December 2012 holiday season totaled $26.6 billion, a 13% increase over the corresponding days last year.
*Corresponding days based on corresponding shopping days (November 3 through December 9, 2011)
"Despite posting three consecutive billion-dollar spending days and five in excess of $950 million, this past week saw a noticeable softening in ecommerce momentum as growth rates dipped into single-digits after beginning the season in the mid-teens," said comScore chairman Gian Fulgoni. "However, we expect this lull to be a temporary effect having more to do with the extended shopping calendar this year with two additional shopping days between Thanksgiving and Christmas, rather than weakening consumer fundamentals. This upcoming week led by Green Monday is likely to be the heaviest online spending week in history with a realistic chance of delivering five billion-dollar days."
The most recent week saw three individual days eclipse $1 billion in spending - Monday, Dec. 3 ($1.117 billion), Tuesday, Dec. 4 ($1.362 billion) and Wednesday, Dec. 5 ($1.051 billion) - bringing the total number of billion dollar spending days for the season to seven.
ComScore noted that December 10th - dubbed "Green Monday" - remains an important shopping day despite being eclipsed by Cyber Monday in recent years. Green Monday has not assumed the top position since 2007.
Fulgoni said while the company sees a steady build in spending continuing into mid-December, "Cyber Monday's intense promotional activity has vaulted it into the top spot in recent years while Green Monday has had to settle for a spot in the top three. Still, it should be a very active online shopping day that will post a strong total when all is said and done."
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to email@example.com.
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