EcommerceBytes-NewsFlash, Number 2953 - December 10, 2012     3 of 6

Walmart Predicts Big Sales on Green Monday

By David A. Utter

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Black Friday has been in the shopping lexicon for decades, and Cyber Monday began worming its way into the public consciousness over the past few years. Most shoppers may not be aware of yet another named shopping day during the holiday season.

This one is called Green Monday, and it's the second Monday in December. Lest you chortle at such a thing, let it be known that consumers should drive some serious online sales on December 10th.

Historically, Green Monday proved very green for ecommerce. Metrics firm comScore said 2010 Green Monday spending reached $954 million. In 2011, Green Monday topped $1.1 billion in sales; comScore reported it as the third-busiest online shopping day of the season..

Last year's Green Monday ended up being Walmart's highest traffic day online for the shopping season. This year the giant retailer plans to offer a number of online-only sales specials on December 10th to try and capitalize on what they predict will be another banner day.

It's not only shoppers who will be busy on Green Monday. Package shipper FedEx announced it expects to move 19 million packages on December 10th. Ecommerce pros will want to keep cutoff dates for the major shippers in mind.

For FedEx, Ground and Home Delivery shipments have a cutoff date of 12/17 in order to reach homes by Christmas. Two-day delivery items should be posted on or before 12/20, while Overnight service needs to be shipped on or before 12/22.

The US Post Office also has multiple cutoff dates depending on service. To arrive on time for Christmas, Parcel Post items should be sent by the 14th. Other cutoff dates of note:

  • First Class Mail: Dec. 20th

  • Priority Mail: Dec. 21st

  • Express Mail: Dec 22nd

UPS lists Dec. 20th as a cutoff for ground packages to deliver by Christmas, and 2nd Day Air packages picked up on the 20th will deliver on the 24th. Next Day Air packages processed on or before December 22 will also arrive on the 24th.

And in the UK, Royal Mail posted its cutoff dates on this page, and Collect Plus posted its Christmas cutoff dates here.

About the Author
David A. Utter is a freelance writer based in Lexington, KY. Find him on Twitter @davidautter and on LinkedIn.


About the author:

David A. Utter is a freelance writer based in Lexington, KY. He has covered technology topics from search to security to online business and has been quoted in places like ZDNet and BusinessWeek. He considers his appearance on NPR's "All Things Considered" with long-time host Robert Siegel a delightful highlight. Send your tips to media@davidautter.com and find him on Twitter @davidautter and on LinkedIn.


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