eBay Clarifies Motors-to-Core Announcement
By Ina Steiner
On Tuesday, eBay announced it would make vehicle listings from eBay Motors available in eBay.com search results. EcommerceBytes asked eBay spokesperson Todd Witkemper if the announcement meant that when visitors searched regular eBay.com, they'd see listings for automobiles and parts & accessories, he responded as follows:
"Starting in April, eBay Motors Vehicle listings in all Vehicles categories will be integrated into eBay.com, while continuing to reside on the eBay Motors site. This will improve the overall vehicle-shopping experience on eBay and will enable buyers to find sellers' vehicle listings regardless of where the buyer initiates a search on eBay."
Witkemper confirmed that the announcement applied only to vehicle listings, "as Parts & Accessories listings already appear on eBay.com as per our Spring 2012 Seller Update," he said.
However, a reader commented on the EcommerceBytes Blog, "Call me really confused....especially since we sell strictly on Motors. You have ALWAYS been able to search on the .com site and have Motors listings come up. What exactly is going to be so different?"
eBay's Witkemper offered the following explanation:
"To clarify on this, you (and the comment you referred to) are accurate. Vehicle listings do currently appear in results for searches initiated on eBay.com. The announced changes focus on providing a consistent search experience for Vehicles listings, whether the vehicle search is initiated by a buyer on eBay.com or on eBay Motors.
"While Vehicle listings do currently appear on both eBay.com and eBay Motors, today there are differences in the appearance of the search results page depending on where a buyer initiates their vehicle search. For example, if a buyer searches for "bmw 5 series" from the eBay.com home page, the search results will appear in the new, cleaner search experience we launched in October. However, if a buyer conducts the same search on eBay Motors, the search results will currently appear with the older search results experience.
"The changes that will begin in April do not impact which listings appear in search results. The changes help to ensure buyers have a consistent search experience based on where they initiate a vehicle search. As mentioned, when searching for a vehicle on eBay.com today, a buyer will see the new search experience. However, if they use the left navigation to select the "Cars & Trucks" option to refine their search, they are directed to eBay Motors and the search results will then appear with the older experience, creating an inconsistent overall search experience for the buyer.
"Once the changes are implemented, when a buyer initiates a vehicle search on eBay.com, they will remain on eBay.com throughout the entire search experience, regardless of any options they may choose from the left navigation to refine a search. They will no longer be directed to eBay Motors if they select "Cars & Trucks" and will have a consistent search experience on eBay.com. If a buyer initiates the vehicle search on eBay Motors, they will continue to receive the same search experience being delivered for vehicles searches on eBay Motors today."
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About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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