EcommerceBytes-NewsFlash, Number 2947 - November 30, 2012     3 of 4

Stitch Labs Sews Up Inventory Management

By David A. Utter

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For many ecommerce pros, managing one's business means focusing on a single point of presence. The online site, its functionality, and whatever ad campaigns support it all operate to bring customers through one virtual front door.

Managing inventory for that presence works in a straightforward manner - either an item is in stock for visitors to buy, or it isn't. But many online sellers have a brick and mortar storefront, with internet sales added to the mix. Some may even have multiple points of presence online, through their own sites as well as marketplaces like Etsy.

Now the seller has multiple points touching upon inventory, and a need to manage it. Otherwise, an item a customer thinks is in stock at the online store may have no more available thanks to an order someone else submitted at the company's marketplace presence.

Stitch Labs co-founder Jake Gasaway wants to help the ambitious ecommerce pro keep that inventory managed effectively. His company offers order and inventory management through its Software-as-a-Service (SaaS) product.

Stitch Labs recently announced integration of Amazon Marketplace into its offering, making this a good time to find out more about the company. You'll find our question and answer session here.

EcommerceBytes: Who's your ideal customer who doesn't know they need Stitch but could really benefit from it?

Jake Gasaway: Stitch allows sellers that sell in multiple channels keep all their inventory, orders and contacts in one place. Our ideal customer sells in one or more channels.

These sellers don't really realize they need Stitch until they are selling their last three shirts or candles and they sell three of them to one customer on Amazon, then they forget or don't get to their Shopify store quickly enough to remove the three they have for sale on that site. This could even happen in the middle of the night or when the seller doesn't have access to a computer. Stitch is the brain of the operation and will remove those three units from the Shopify store so sales aren't overcommitted.

EcommerceBytes: What is the time frame for the typical seller to integrate Stitch into one or more online sales presences?

Jake Gasaway: Stitch will automatically import products from our online partners, so there's no manual entry of products. We've seen people get up and running with sales coming into the system anywhere from 10 minutes after sign up to a couple hours.

If a seller isn't selling through one of our integrated partners, or they only sell wholesale, there is some data/product entry that needs to take place. We have built functionality into the tool to make this process very simple and much faster than most other platforms.

EcommerceBytes: Where have you improved the service since your 2011 launch?

Jake Gasaway: There are really two main areas:

1) Integrations: With our Amazon launch this week, we are now integrated with 10 total applications that help sellers be more productive. Continuing to tighten those integrations along with adding more partners will be crucial.

2) Product improvements: We continue to listen to our users and adjust the application itself to enhance both usability and functionality. Recently, we added additional currencies and a feature that allows users to re-arrange their product catalog within Stitch for greater usability and more effective reporting capability.

EcommerceBytes: What kind of other features do you have planned for future release? What needs will such features address?

Jake Gasaway: One major feature enhancement we're working on right now is an external purchase order tool. Because we allow users to manage inventory, we need to provide a better solution from the time products are purchased all the way through sale. We have an internal feature now, but we will make it much better.

About the Author
David A. Utter is a freelance writer based in Lexington, KY. Find him on Twitter @davidautter and on LinkedIn.

About the author:

David A. Utter is a freelance writer based in Lexington, KY. He has covered technology topics from search to security to online business and has been quoted in places like ZDNet and BusinessWeek. He considers his appearance on NPR's "All Things Considered" with long-time host Robert Siegel a delightful highlight. Send your tips to and find him on Twitter @davidautter and on LinkedIn.

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