eBay ToysRus Holiday Promo Plus Black Friday Mobile Deals
By Ina Steiner
eBay is partnering with ToysRus for a holiday marketing campaign in December. The eBay Toy Box "pop-up store" will be open December 6-9 in New York City (Hudson at 14th Street) and will feature toys available for sale at the ToysRUs storefront on eBay. Visitors can purchase the showcased toys by scanning the items' tags with their mobile device.
Shoppers can also scan toys to donate them to children through the Toys for Tots program. Those outside of NYC will also be able to donate through the eBay Give One program at eBay.com/GiveOne.
eBay also said it would release hundreds of mobile-exclusive deals beginning at 5:23 pm Eastern on Thanksgiving (November 22, 2012), a time it expects Americans to be finished with their Thanksgiving dinner. The deals will run throughout the Thanksgiving weekend.
"Mobile is a game changer for holiday shopping," said Steve Yankovich, Vice President of eBay Mobile.
eBay released a "shop-able gift guide" on Monday available exclusively on the iPhone. eBay explained, "25 tastemakers and eBay fans - from photographers and foodies to tech experts and stylists - will reveal their wish lists and gift lists for the holidays. Download the eBay mobile app and check back each week for fresh ideas from expert gifters."
eBay is also running a Black Friday publicity campaign. In New York, Los Angeles, Chicago, Dallas, Atlanta, Miami and San Francisco, "eBay shoppers can relax and enjoy free manis, pedis and foot massages as they browse and buy personalized gift picks from their tablet or smartphone" at bliss spas the day after Thanksgiving.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to email@example.com.
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